廣告設計及媒體工程師文憑課程* Diploma in Advertising and Media Engineer Representative*
Curriculum:
The programme consists of 10 modules, to be taught over the terms:
Components of Fundamental Psychology
Fundamental Media Psychology for Consumer
Proposal Writing( Presentation Skills)
Business environment and structure
Fundamental Brands & Trademark Protection
Certificate in Fusion Course
Professional English for Advertising
Fundamental Media Marketing
Industrial Training
Programme Duration:
1 year full-time time
Teaching Mode:
Cantonese (supplement with English Terminology)
Entry Requirements:
IELTS 4.5 or above
Aim & Objectives:
The Diploma in Advertising and Media Engineer Representative is designed to provide those who are preparing to enter the Advertising and Media Engineer industry with critical awareness of the Components of Fundamental Media Psychology for Consumer, Proposal Writing( Presentation Skills), Business environment and Structure,Fundamental Brands & Trademark Protection, Fusion Course etc. The Diploma enables individuals to investigate global, regional and local perspectives on Advertising and Media Engineer Management and to enhance their skills and knowledge with practical skills and experience.
Award & Assessment:
Upon completion of all ten modules successfully, students will receive a Diploma in Advertising and Media Engineer Representive from Penasia School of Continuing Education.
Attendance: A minimum attendance of 85% per module is required.
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